OBSERVATIONS & OTHER ACCIDENTS

Everybody’s making fun of influencers — & we wonder why.

Everybody’s making fun of influencers lately, and it feels less like outrage and more like a shared reflex. The hands moving just a little too slowly, the pause before the sentence that’s meant to sound important, the hair touch that signals something personal is coming. You don’t even need the sound on anymore. 

What’s being mocked isn’t the choice to be visible, but the lack of awareness that comes with it. A failure to notice when performance tips into parody. Influencers are no longer people, they’re a format, a tone of voice, a sequence of gestures that insists on spontaneity while following a script everyone now recognises. 

The irony is that the more these performances try to feel real, the more artificial they appear. Vulnerability becomes aesthetic, intimacy becomes strategy, emotion becomes content. And maybe that’s why parody is everywhere. Not because people are angry, but because they’re bored. Bored of the same confessions delivered with the same cadence, bored of watching sincerity edited within an inch of its life, bored of being told something is authentic while seeing exactly how it’s been packaged. 

Mockery, here, feels almost generous — a way of saying we’ve caught on. Not cruel, not moralistic. Just a quiet refusal to take the performance seriously anymore. Maybe we’re not laughing at influencers at all. Maybe we’re laughing at a digital culture that mistook visibility for meaning — and is finally starting to feel embarrassed about it.